The Pastelle (Kanye West’s upcoming brand) website has been update. Gone is the playful multicolor logo that we saw before and more subtle set of icons have replaced it and the pastelle.com site now forwards to pasttellmuseum.com. The same transition in style that we see recently on Kanye West and in his music, seems to be happening to the unreleased brand. Is this the actual Pastelle logo? Has the brand name changed to “Past.Tell.Museum”? We don’t know, but will definitely keep you posted.

(Source: HighSnobiety)

According to the L.A. Times, that hoody Kanye was spotted rocking at the Dior show in Paris last week is from his much anticipated Pastelle clothing line.

[from NahRight.com]

(from HypeBeast.com)

Pastelle, the much much anticipated clothing label from Kanye West, has been very discreet. But finally, now we get glimpse of its sunglass collaboration with Ksubi, an Australian fashion label known amongst many celebrities. Ksubi designer, George Gorrow, first worked with Kanye in 2006 to create stage eyewear for his music videos. The line will be launched in October and will feature a limited edition gold frame sunglasses that will go for around $2000.

This is definitely a collaboration worth waiting for, as it seems like Kanye and George Gorrow make for a strong team as Kanye says, "I love the sunnies Ksubi has produced over the years, and it's an honour to collaborate with them on this first installment of Pastelle frames, George is an incredibly talented designer, and I've never met anyone who knew more about sunglasses and other cool stuff."

Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit...

Yeah, we’ll have stuff in stores by November

That's all the info we have right now, but apparently this is the logo: